Michelin Primacy™ MXM4®
Unconsciously I became brand-loyal. Reaching for the same spice or salt, shoes and tires, buying habits formed decades ago influence every day. Particularly loyal to my shaving cream, I’ve found anything else, at twice the price, does not compare with Barbasol.
Who has not heard of Barbasol ? In the 1930s, after the Raytheon Tube put a radio in everyman’s home, America would be familiar with Singin’ Sam the Barbasol Man. “Barbasol, Barbasol … No brush, no lather, no rub-in … Wet your razor, then begin.” Actors, sports figures, even NASCAR has advertised for Barbasol.
Shaving is not rocket science. Lather up, scrape face, rinse, done. But in 1919, the process was forever changed by MIT Professor Frank Shields. In Indianapolis, Indiana, Frank started a company to sell the cream he invented. A scientist who understood the big picture, because I still buy only Barbasol. For the price? Sure. Mostly for the quality, though.
Rolling Rolling Rolling
EVERY DRIVE, long and short, was rumbling thunder. Head-rattling, tension-inducing, muscle-cramping agony. Especially highway miles. I was in sales, a genuine road warrior. 300-400 miles a day was not uncommon. The 1994 850 Turbo I bought from a lawyer in Haddonfield was well-maintained, but he had his mechanic mount a cheap set of tires before the sale. The tires were aggressive, but loud!
After a purchasing decision was made, several months were spent scouring online resources. Lengthy visits to tire stores, exhaustively gleaning every last bit of information regarding tread noise, durability, performance under all driving conditions, price, looks, and country of origin. Tires are classified by their characteristics. Given my wants, I chose a Luxury Performance Touring tire.
The best tire in my speed rating is made by Michelin. The best price? Costco [spend some time becoming familiar with their Road Hazard Warranty, which is excellent & free]. Tirerack is the acknowledged go-to resource for online information and comparisons of tires.
Michelin manufactures tires in six states: Alabama, Indiana, Ohio, Oklahoma, North Carolina and South Carolina. In addition, there are three plants in Nova Scotia, Canada and one plant in Queretaro, Mexico. All of the Michelins I’ve purchased have the words MADE IN U.S.A. imprinted on the tire.
When I sold my Volvo, the Primacys were over 60,000 miles old but still had usable tread. I next mounted a set on an ’01 Acura TL, and again enjoyed excellent handing and wear characteristics. We put a set on the Subaru. The car is unstoppable in all weather. When my GMC Sierra pickup needs tires, alas, the Primacy will not be chosen because it is not a truck tire. But I will purchase the Michelin LTX M/S2. From Costco.