Originally sold only within dermatologist and plastic surgeon’s offices, the best sunscreens in the world went retail ten years ago. L’Oréal USA does not advertise La Roche-Posay. High consumer report ratings and doctor recommendations have helped establish favorable market share. But possibly the most important factor in this product line’s success? Quality.
After “borrowing” a tube of La Roche Posay from a client while in the field, I note its comfort and protection. After days of use, my usual daily burn is absent. Once discovered, I became a quick convert.
We asked Mary, customer service majordomo and chief marketing strategist at L’Oréal USA, “What is the company known for?” (paraphrased) Quality. R&D. We take pride in the research and development we put into all of our products. Diversity of product. We’re the largest cosmetic company in world, and we make a product for all price points. From personal experience, I’ve noted economy sunscreen stings, even causing a rash. The cost of quality? I don’t notice it.
Mary leaks a secret. Calls to customer care are roughly split, 50/50. Women and men both want to care for their skin. Guess men like product as much as women. 🙂