His subsidiary thrives with ubiquitous Ford success. Currently owned by The Clorox Company, Kingsford Charcoal enjoys a safe 80% market share. What would Ford say? “Why not 100%?”, perhaps. Or maybe “You can have any color you want . . . as long as it’s black”.
With lighter fluid, I choose Kingsford® Charcoal Lighter Fluid. One may say, “It’s all the same”. Aliphatic petroleum solvent, like everything, can be produced in differing qualities. I’m a brand-name believer, so it’s Kingsford for me when grilling vittles for friends and family.
Our American Toolbox method varies depending on what we are grilling. Today, it was this: lay out an almost double thickness of coals; pile into a pyramid, douse with Kingsford lighter fluid, and light; admire this January Arizona weather – grapefruit are not yet ripe but last year they were early; spread out coals when red, set top grill and wipe with olive oil-soaked towel; grill; wait for your chicken to cook – this was nearly 20 minutes, covered for the last two.