BLINDED BY SUMMER SUNRISE, I move with half-closed eyes, by feel, to the Technivorm. With luck the night before I’ve set up the coffee maker with filter, grounds, and water. Joe’s Dark Roast is my usual.
Trader Joe’s is a relatively new event in my life. We go back a decade or so. I’ve noticed some products are fair rather than good. Packaging can be insubstantial.
Trader Joe’s is where I get fresh dairy. Coffee. Hummus. Bread. Maybe salmon jerky. Staples, like baked beans, Saltine Crackers, ammonia, coffee filters, these are usually purchased from the regular grocers. But one day I threw TJ filters into the basket. For two bucks, I’d give them a try.
Several years later, I’m still a believer. Price, quality, and consistency. After noticing a competitor’s filter coming apart when wet – certainly makes a mess when dumping out, I didn’t bother with any more market research. When something works, why look for anything better?