La Roche-Posay

Posted on August 6, 2017

It sounds French.  Men may think it a type of wine.  Women, all-knowing, recognize the name from medical professional’s offices.   Sounds logical but not quite the truth.

Originally sold only within dermatologist and plastic surgeon’s offices, the best sunscreens in the world went retail ten years ago.  L’Oréal USA does not advertise La Roche-Posay.  High consumer report ratings and doctor recommendations have helped establish favorable market share.  But possibly the most important factor in this product line’s success?  Quality.

After “borrowing” a tube of La Roche Posay from a client while in the field, I note its comfort and protection.  After days of use, my usual daily burn is absent.  Once discovered, I became a quick convert.

We asked Mary, customer service majordomo and chief marketing strategist at L’Oréal USA, “What is the company known for?”  (paraphrased)  Quality.  R&D.  We take pride in the research and development we put into all of our products.  Diversity of product.  We’re the largest cosmetic company in world, and we make a product for all price points.  From personal experience, I’ve noted economy sunscreen stings, even causing a rash.  The cost of quality?  I don’t notice it.

Mary leaks a secret.  Calls to customer care are roughly split, 50/50.  Women and men both want to care for their skin.  Guess men like product as much as women. 🙂