Alden Restoration • Cordovan

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alden before jserg cKenny taught me a valuable lesson.  Because something is more expensive doesn’t mean it isn’t worth more.  Better products can be cheaper to own.  Look at shoes, for instance (coming from great shoe salesman).  They hold up better and can be restored to new condition.  You get added benefits: comfort, looks, better foot health.

alden restoration new loafer 1KENNY SHERMAN stood from a position of facts delivered with passion.  Yet again, his words prove true.  After ten weeks absence, my ’09 cordovan loafers are back.  For quarter the price of new, my old shoes were restored.  Treated to skillful craftsmanship and shoemaking experience from the factory which manufactured them over a lustrum ago, they are now virtually brand new.

LIFE IS TOO SHORT TO WEAR A CHEAP PAIR OF SHOES

Taken apart, cleaned, dyed, reassembled with all worn parts replaced, then polished.  Boxed in correct retail packaging in tissue with new cloth dust bags and cedar shoe trees.  A complete “new purchase” experience.  Except these were my shoes.  Not new shoes.

You know how shoes start falling apart in a year?  Right about the time they become your favorites?  Aldens typically last me three years.  After recrafting, they come back as new shoes but their uppers are “broken into” to my feet.  Cork, outsoles, insoles, heels, all replaced, all sewn together on the original last (shoe mold).  Pre-broken-in new shoes.  What a concept!  An ultimate “body off” restoration.

Once again, a pleasure for rambling about windy concrete canyons and shady flagstone parks.  Don’t your feet deserve the best?

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